Most striking feature:

What I love about this year’s Inside Design was the inclusion of spots hosting a pop up. Like the fantastic contemporary department store Options! (they let children color their own birdhouse) and Dutch Design Year from Eindhoven. Inside Design is a design event organized by Dutch ELLE Decoration. They take over IJburg (an area somewhat outside Amsterdam) and bring you the best in young- and more established design. Autoban for example is a huge name, while Noortje de Keijzer just graduated from the Design Academy and also got a chance to show her work. Here’s what caught my eye during the last day of Inside Design.

Check out: www.elle.nl/insidedesign

(Openingsphoto: Rianne Koens, Oturakast cabinet, Design Academy 2012)

My favorite department store, Options!, now has a mobile pop up shop who’s ready for events just like Inside Design. 

ELLE Decoration exhibition: tussen Kas & Keuken (in between glasshouse and kitchen). 

IJburg turned yellow last weekend 

Love those lights. All from Dutch Design Year, Eindhoven. 

Inside the Dutch Design Year pop up shop

Fantastic jewelry by Turina. All inside the Dutch Design Year shop. 

The P stands for… (from Turina, a jewelry designer from Amsterdam)

The B&B Italia chair Husk from Patricia Urquiola I fell in love with and hope to win via Edha Interieur. 

Christien Meindertsma pouf at Auping bedrooms. 

Auping bed by Nienke Sybrandy. 

There she is again: the Patricia Urquiola chair by B&B Italia. 

Workspace by Jack Brandsma

Typewriter from Usuals 

My Knitted Boyfriend shop by Noortje de Keijzer 

And here they are. Ready for you to take home. The Knitted Boyfriends. You only have to choose your favorite. Design by Noortje de Keijzer. 

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