Jolanda Smit is a globetrotter pur sang. She lived in London, Sydney, Hong Kong and currently has her mobile office in between Buenos Aires and New York. She works in PR; connects the dots in creative communication for …,staat. Recently she went to Casa FOA to give us an inside look, thanks Jolanda!
Most striking feature:
An old decaying building transformed into a design destination for one month only. For two decades, design event Casa FOA has been showcasing the latest in architecture, interior and design. It brings together Argentina’s most creative minds, showing its background of mixed cultures and the ability to play into the country’s challenging economical environment. Each year, the venue varies and the event is hosted at a special space that is about to be redeveloped. This time Casa FOA took over an enormous block on the Avenida Regimiento de Patricios in the middle class neighbourhood La Boca, formally known as the Alpargatas espadrilles factory. Since 1985, the initiative started to raise funds for redevelopments, and Casa FOA invited architects and designers to create conceptual spaces to build excitement in the runner up to the renovation. Set over 80,000 sq. ft., the fair covers local and global trends including green homes, multi-purpose designs, and creative material usage. It’s amazing to see how a bunch of belts can be turned into a chair, charcoal becomes a decorative mobile, and to have hanging garden as the backdrop of your cupboards. International notable names include Fernando Moy, Pablo Reinoso and Jorge Gamarra. Get inspired by how the Argentineans use wood for various furniture pieces, dip it in bright colours, and create one-piece table-and-chairs. Casa FOA is open until 14th October 2012, after which the former factory will be turned into lofts for 2014.
Check out: www.casafoa.com