Most striking feature:
This is the newest (opened in June) Aesop store in Paris. It’s located close to Rue Etienne Marcel – an area where tourists usually came for some food-strolling on Rue Montorgueil. In one of the side streets, you’ll find Rue Tiquetonne. And there’s this beautiful new Aesop store designed by Ciguë (who also did the store in le Marais among others). I’ve been inspired by the interior because of the way they present the products: on iron nails. Simple yet beautiful. Ofcourse the big Aesop hits are also available: the smell when you enter is amazing, there’a big sink where you can try the handwash for example and there are three bottles of Aesop hanging outside the building so people walking by can also try the products (although it’s a shame to not enter the store).
Check out: www.aesop.com