Most striking feature:
Playtype is a graphic design company in Copenhagen where they ‘spend hours on the correct curvature of a C or the appropriate amount of space around an A’ (quote on their website from font designer Jonas Hecksher). Typography is their thing and on their website you can even download the most beautiful fonts. And then, a few years ago, they opened a pop up store in Vesterbro to showcase their work. Fonts on mugs, wine bottles, books and the most beautiful ones in a frame. It was a huge success and they decided to turn the temporarily shop into a ‘real’ shop. We can all visit the store and see what they make. But there’s also the opportunity to buy the mugs with a beautiful designed letter on it or a print to hang on your wall. And apart from their shop they started to travel to Europe as well. In Hasselt you can now visit a pop up store during the Beyonderground Graphic city & Art Festival.
Check out: www.playtype.com
My trip is sponsored by Transavia.