A lot of people dream of opening a shop, slightly less people turn their dreams into reality to actually open one and even less people dare to do something completely different. Meet Michelle Bours. Graduate from the Design Academy in Eindhoven who worked at Filippa K before opening Fortheloveof, a store with a color theme. Every three months the collection changes in a different color and she started with the color pink. She collects fashion, stationary, home accessoires: everything that makes her happy BUT in that specific color theme. She kept the interior of the store really basic, so the products really stand out in color.


She sells for example the beautiful bags of Ruigrok van der Werven (a Rotterdam based designer), a fantastic pink pair of pants by Stella Verdult (designer from Eindhoven), stationary by Appointed (from the US) and shoes by Byfar Shoes (from two girls from Lithuania who now live in Sydney and London). They met Michelle Bours in Paris and when she told them the theme of the store would be pink they decided to make their shoes especially for her in that color. The location of the store is close to the museums of Rotterdam (like the Kunsthal where you can still visit the Peter Lindbergh exhibition, until february 12, 2017) and also on walking distance of Central Station and the Witte de With Street.


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