They said The Zwaanshals in Rotterdam would be the upcoming district of the city, but after more than five years, I think we can conclude that it didn’t work out the way they planned it. Bertmans and Lof der Zoetheid are lovely places to go, but the rest lacks a certain liveliness. That’s entirely different at Het Industriegebouw. Only opened a year ago with spots such as By Jarmusch, Groos, and Heroine it’s already the hottest place to go in Rotterdam.
Erwin & Nynke were the owners of & Designshop, but they grew out of the location. They started looking for something else with more space. So when the initiators of Het Industriegebouw approached them for a retail spot with studio space, they quickly made their choice. They changed the name to Evernow and are now open for a few weeks.
Design and plants
The interior is a feast for your eyes. You see a lot of pink and green colors. And beautiful, self-made cabinets, tables, cubes and a stunning counter. New in this shop is that they also sell many plants. A conscious choice, because in this corner of Rotterdam you don’t really have a beautiful plant shop yet. So whether you’re here to buy a necklace of Atelier VanRosa (my favorite) or a new plant: you’re going to succeed.
The essential starting point for their sales policy is that young designers make the products in their local environment. They sell the work of brands like Fest (their mirrors are fantastic), Cluse watches and Scandinaviaform. They also have many products from Ferm Living. And apart from those brands, they also design their own products at the back of the store.
Check out: www.evernow.nl