OU. Boutique Stories already has boutiques in Amsterdam and Haarlem, and now they also opened the doors in Rotterdam. A must go if you love beautiful fashion brands and good advice.


Timeless items advice

My wardrobe doesn’t seem to connect with who I am now. I have become more interested in a minimalist lifestyle, and the formation of a so-called capsule collection attracts me. A focus on beautifully made timeless items. That needs to be casual, as I work more often on sneakers than on heels. So I decided to go to OU. Boutique Stories and ask them for advice.


My new favorite outfit

“Do you like tiger prints? Dresses? And this striped pants?” She showed me a lot, and I could merely nod or say no (to the question on tiger prints) and I’ve mainly tried on a lot. Then she showed me a blazer from Amator. A stunner. With a beautiful little stripe. If I wear this, every casual hotspot outfit will be instant chic. Then she showed me the blue Selected Femme pants which I also love. I had found my new favorite outfit!


The story of OU. Boutique Stories

Two women from Amsterdam, Val and Rose, founded OU. Boutique Stories. A few years ago they started the website 9straatjesonline where they sold all the exclusive brands from the nine streets of Amsterdam. They loved the curation but wanted to work more with international brands. So they started OU. The advice in the shop was already superb, but you can also hire a personal shopper. Seems like a great thing to do too!


Fast forward to winter

After I found my new outfit, I’ve tried on a lovely winter outfit already. A leather jacket by Dante6 and a green wool sweater by American Vintage. I’ll be back soon!


Check out: www.boutiquestories.com






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