If you like to step inside the world of Roman and Williams, don’t forget a visit to Guild in SoHo. Inside this beautiful corner building, they well-known designers created a shop, a restaurant, a flower shop and a space for private events.


Designers behind Ace Hotel and The Dutch

It’s early in the morning when I’m waiting with a few other people until the doors of Guild open. Designer duo Robin Standefer and Stephen Aleschare the founders of Roman and Williams. They’ve created places like Ace Hotel, Le Coucou, and The Dutch in New York, but also Hotel Emma in San Antonio for example or La Rotonde de la Muette in Paris. They always have to work with the wishes of their clients, and for Guild, they were utterly free to create their perfect place.


La Mercerie

The typical Soho building is already beautiful, and they wanted to collect their favorite things under one roof. Meaning a restaurant, shop, flower shop, a bookstore (downstairs) and a place for private events. Parisian chef Marie-Aude Rose runs the restaurant La Mercerie. She worked at the now-closed Spring in Paris before, met her husband Daniel Rose there, and together they moved to New York in 2016. You can expect French cuisine at the restaurant, but they also have a coffee- and tea to go counter (with delicious pastries) and cocktails at night.


The shop

The shop is very inspiring as the designers collect all their favorite things in it. If you’ve ever stayed at one of the hotels they’ve designed and wanted to take a piece of it with you, you will be thrilled with their shop. From small items like napkins or blue denim pillows to furniture such as tables or a rug inspired by Picasso. And if you want to bring flowers, you can buy them in the flower shop by Emily Thompson.


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  • ingrid Mestrinaro

    13.08.2018 at 14:58 Reply

    Love the colors of this place. Simply magic vibes.

    • Pauline Egge

      13.08.2018 at 10:06 Reply

      Thanks for sharing Ingrid!

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