THE DOMESTIC BOTANIST UTRECHT
The Domestic Botanist is the studio and shop of designer Marije Hellwich.
In a side street of de Voorstraat
In a quiet side street of de Voorstraat in Utrecht you’ll find The Domestic Botanist. Marije Hellwich worked at Klijs + Boon before and when they closed down, she wanted to work on her collection as a designer and sell it there at the same time. She found this location quite quickly and transformed it into her studio and a shop.
She doesn’t only sells her own designs as she loves to gather other interesting brands from around the world who have one thing in common: it needs to be ethical produced. For example: the Baggu bags are made of recycled cotton. And she also sells the garments of Diarte, a Spanish designer, made of eco-friendly material that lasts a life-time. Apart from fashion, she also sells notebooks in Memphis style, jewelry and soaps designed as gems by Seem Soap.
The interior is inspiring too. She used a beautiful blue color for the store and tells me all kind of budget-friendly retail hacks. She bought the marble side-tables at Marktplaats. Just like the side-tables in the center of the store. She only painted them blue. The dressing room has curtains made of a blanket which gives it the thick structure. The terrazzo-marble like plates underneath the dressing dolls in the window is light-weight rubber from Praxis. And the counter is made of an Ikea cabinet printed with perspex mirrors. Super inspiring and creative!
Check out: www.thedomesticbotanist.com